Priscilla King

About Priscilla King

Priscilla King brings a marketing-first approach to commercial real estate—combining data, strategy, and execution to position properties for maximum performance.

With a foundation in marketing from Texas Tech University, Priscilla built her career working across both small manufacturers and global corporations, including IBM, before launching her own successful marketing business. Through years of building brands, campaigns, and relationships, real estate became a natural evolution—allowing her to merge strategic marketing with investment-focused decision making.

A Strategic Approach to Commercial Real Estate

Priscilla specializes in commercial real estate across Texas, where her analytical background plays a critical role in how she evaluates and positions opportunities.

Her expertise includes:

• Lease structures, including NNN leases
• Capitalization rates and valuation strategy
• Market positioning and buyer targeting

Through her education with the CCIM Institute and hands-on experience in the Austin market, she approaches every deal with a focus on clarity, alignment, and long-term performance.

Marketing That Actually Moves Property

What sets Priscilla apart is how she applies marketing strategy to every listing.

Rather than relying on passive exposure, she builds a targeted campaign before a property ever hits the market—designed to attract the right buyer, not just more attention.

Her process includes:

• Identifying the most likely buyer profile 
• Creating SEO-driven property pages to capture search intent
• Positioning each asset based on real market demand—not just comparable sales
• Developing content that communicates the full story of the property

This approach blends data with storytelling—ensuring each property is not only seen, but understood and valued correctly in the market.

Client Experience Commercial + Home Builder

“Priscilla has the rare combination of being someone who is both creative and organized. When it comes to the projects she manages, you can expect great communication and quick results- you will not have to be the one sending her emails asking about status updates! Priscilla takes responsibility and ownership of her craft very seriously and your expectations will be exceeded when you decide to work with her!”

–  Julie Elias, Vice President | Wyldewood Homes

Beyond Real Estate

Outside of real estate, Priscilla splits her time between Montana and Austin, Texas. She is deeply creative and hands-on—whether cooking, gardening, sewing, painting, or building.

She also runs a cooking brand and several successful YouTube channels, and enjoys camping and exploring the Pacific Northwest with her husband, a commercial drone operator, professional videographer, and successful content creator. Together, they share a passion for visual storytelling—an influence that naturally carries into how Priscilla approaches marketing and property presentation.

Priscilla is focused on building a commercial real estate practice rooted in strategy, market intelligence, and results—helping clients move with confidence in every decision.