Our Selling Strategy

Experienced. Reliable. Committed.

The most important part of selling a home is having a plan. As simple as it sounds, the process is important. Our selling strategy has been developed and honed over hundreds of home sales. Let’s take a look at what’s involved.

Home Staging Works

95% of Accredited Staging Professional (ASP®) staged homes sell on average in 11 days or less and sell for 17% more.

The investment in professional staging for your home will always be less than a price reduction on your home.

Home staging is the best, proven method to get top dollar for your home.

Market Expertise

We provide the most current information on what’s happening in the marketplace, including the price, financing, terms, and condition of competing properties, along with current pending sales and recently sold properties. These are key factors in getting your property sold at the best price, quickly, and with minimum hassle.

Targeted Marketing

We market your property to our database of buyers and investors, other real estate professionals, and the public. In many markets across the country, more than 50% of real estate sales are cooperative sales. In other words, a real estate agent other than yours brings in the buyer. We know when, where and how to advertise your property. There is a misconception that advertising sells real estate. National Association of REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family, and personal contacts.

Guiding You Through the Process

Pitfalls in real estate are everywhere. We help you objectively evaluate every buyer’s proposal without compromising your marketing or negotiation positions. This initial agreement is only the beginning of a process of appraisals, inspections and financing–a lot of possible hurdles. We help you write a legally binding, win-win agreement that will be more likely to make it through the process.

From Here to Closing

Smooth and seamless. We guide you through the closing process and make sure everything flows together just as it should. Between the initial sales agreement and closing (or settlement), questions may arise. That’s why we’re here! We’ve got your back.

Professionally-Produced Marketing with a Plan

From the start, we create professional property marketing that captures the essence of your property, conveys its special features and benefits, and differentiates it from the rest.

  1. Professional Photography:

    The very best marketing begins with professional photographs. We hire a professional photographer who specializes in real estate to capture your property in its best light.

  2. Luxury Brochure:

    We want to paint a picture of your property’s lifestyle so that buyers can visualize their lives unfolding there. We also share the story of community and nearby amenities.

  3. Email Marketing Campaign:

    At any given time, we have many buyers with whom we’re working. We feature your property in a dedicated email marketing campaign to our entire database.

  4. Social Media Marketing:

    We have an extensive following on multiple social media channels, and we leverage our very active presence to promote your property to our fans and followers.

  5. Email Newsletter Feature:

    We constantly stay in touch with our sphere of influence. Your property will be featured in our monthly “Featured Listings” section of our engaging email newsletter.

  6. Postcard and Direct Mail Marketing:

    We don’t just promote your property digitally, we seek buyers with an aggressive postcard strategy that includes key details about your property and the lifestyle it provides.

Ready to Get Started?

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